Research Matters

A crystal ball. A road map to the promised land. The answer to the million-dollar question. Research is the marketer’s secret weapon. But many marketers today are not utilizing it to their full advantage. Investing amazing amounts of time and money to gather data, they harvest only a fraction of what the data offer.

That’s where GrayMatters makes a difference. We approach research from a marketer’s perspective. We know the questions to ask and how to ask them to get into the heads and hearts of consumers so that our clients get the insights that lead to actionable marketing programs and ultimately business success.

RESEARCH SERVICES>

GrayMatters revealed early insights on Millennial TV
viewing habits and confirmed the appeal of the first live TV streaming service.
In addition, the research uncovered the optimal content/network configuration
and go-to-market strategy.