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Research Matters

QUALITATIVE RESEARCH SERVICES


Utilizing the talents of our highly skilled moderating team, GrayMatters offers a variety of qualitative formats and techniques that lead to insights which fuel confident decision making.

 
Focus groups
Dyads
Triads
Individual in-depth interviews
Shop-alongs
Coffee shop groups


Ethnographies
Online interviews
Telephone interviews
Immersion sessions
Ideation

QUANT-QUAL FOCUS GROUPS

GrayMatters can efficiently address the need for conclusive data and provide an understanding for the “reasons why” that drive the quantitative results, all in a compressed time frame.

QUANTITATIVE RESEARCH SERVICES

Through our network of specialists, GrayMatters can seamlessly integrate and manage quantitative research methodologies into a project’s design, to give you even greater certainty in your decision making.


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