O.B. GRAY – FOUNDER
An insightful, strategic and creative marketing professional, O.B. has a proven track record of translating consumer insights into impactful marketing initiatives. During his career he has played a critical role in developing and implementing programs that have built business for companies in an extraordinary range of industries, including consumer goods, communications, beverages, entertainment, financial services, fashion, pharmaceuticals and sports.
O.B. has led the development of programs that have utilized virtually all elements of the marketing mix to engage and motivate consumers. He has worked with clients that include: AT&T, Bayer, BET Networks, Colgate, Dunkin’ Brands, ESPN, GlaxoSmithKline, HBO, McDonald’s, TIAA and Verizon.
Throughout his career, O.B. has utilized both quantitative and qualitative research to identify consumer insights that can be leveraged in brand building marketing programs. He has completed intensive training in the fundamentals of focus group moderating at the RIVA Training Institute, holds a B.A. in Marketing from Howard University and a M.B.A in Marketing and Finance from Columbia University.